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Spencer Bratman’s passion for music and extensive growth marketing experience uniquely position him as an ideal candidate for the Head of Growth role at Suno. Here’s how his background aligns with the job requirements:
1. Strategic Leadership: At DupeDrop/ShopDiffy, Spencer demonstrated his ability to develop and execute comprehensive growth marketing strategies. He led a team of seven, fostering innovation and collaboration while driving successful rebranding and go-to-market strategies.
2. User Acquisition: Spencer’s experience at Venmo showcases his expertise in driving user growth through multi-channel marketing campaigns. He spearheaded the acquisition of 5 million active users for Venmo’s Crypto offering and led marketing campaigns for partnerships with brands like GoPuff and Chevron.
3. Data-Driven Decisions: Throughout his career, Spencer has utilized analytics and data insights to optimize marketing efforts. At Fullstack Academy, he developed data-informed dashboards and managed a $2M annual acquisition budget, ensuring consistent ROI.
4. Brand Building: Spencer’s role at DupeDrop/ShopDiffy involved aligning brand messaging with audience needs and market trends, much like defining go-to-market strategies. His experience in enhancing brand presence and reputation will be invaluable at Suno.
5. Product Marketing: Spencer has overseen the launch of various digital solutions, including a chrome extension, mobile app, website, and progressive web app. His understanding of product lifecycle and strategic rollout aligns with Suno’s needs.
6. Partnerships and Collaborations: At Venmo, Spencer successfully managed partnerships with major brands, leveraging collaborations for mutual growth. This experience will help him identify and establish strategic partnerships for Suno.
7. Customer Engagement: Spencer’s initiatives at Venmo and Fullstack Academy focused on driving activation, retention, and churn reactivation. His ability to create and manage community-building initiatives will enhance user engagement and retention at Suno.
8. Budget Management: Spencer’s experience in managing significant marketing budgets ensures efficient resource allocation and maximized ROI.
9. Team Development: Spencer has a proven track record of building and mentoring high-performing teams, fostering a culture of creativity, collaboration, and continuous improvement.
10. Passion for Music: Spencer’s love for music and his innovative problem-solving skills make him a perfect fit for Suno’s company culture, which celebrates music and experimenting with sound.
With his background, Spencer is well-equipped to drive user acquisition, engagement, and retention for Suno, leveraging his strategic mindset, data-driven approach, and passion for music to propel the company towards its growth objectives.
